What made Adobe’s #HonorHeroes campaign so powerful was that it was a collaboration with the brand’s own creator community. This strategy ultimately helped the digital experiences company better connect with customers during trying times and contributed to Lewnes’ inclusion on Forbes’ 2021 World’s Most Influential CMO list.įrom honoring heroes to granting students access to Creative Cloud to amplifying diverse voices, Adobe’s open-hearted marketing approach has taken many innovative forms. Understanding how important compassion and empathy are today, Adobe led its pandemic marketing efforts with these sentiments at the forefront. “Compassion in marketing has never been one of the primary goals for most companies, but at Adobe, that’s always been part of our culture.” “One of the things that really stood out to me this year is compassion,” said Ann Lewnes, Adobe’s CMO and executive vice president of corporate strategy and development, during a virtual Forbes event in September.
We talk about the issues around data privacy today and what she’s witnessed in her work, and we also talk about the importance of giving people a voice when they may not feel like they have one.Īnd, just as we were about to end the interview, we stayed on another 10 minutes to chat about a really celebratory moment for Jarell – stay tuned to find out what that was.Now with over 52 million views, the video resonated powerfully at a time when people around the globe so desperately needed a healthy dose of compassion. Jarell has such an interesting story as to how she’s got where she is, and how her life experiences have affected her whole approach, which she shares with us. Jarell has spent 12 years honing her expertise in data compliance and privacy at various federal agencies, including the Department of Justice, and her current role at the CDC. Hazel and fellow data privacy advocate Tazin both interview Jarell, in what turned out to be a really fun chat. Today's guest is the brilliant Jarell Oshodi, currently Deputy Chief Privacy Officer for the Centre for Disease Prevention and Control.
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